At Toys"R"Us, we believe that toys have the power to change lives. Play enables children to develop their imagination, collaborate, problem solve, explore, create or simply express themselves spontaneously. Our mission at Toys"R"Us is to encourage children to engage with as many forms of play as we possibly can. We relaunched in 2019, as a new company, to bring play back into the lives of children of all ages. Toys “R” Us ANZ Limited owns the Australian e-commerce websites Toys“R”Us, Babies“R”Us and Hobby Warehouse and the distribution business Mittoni Pty Ltd, and also has a long-term exclusive licence agreement to run digital and physical retail commerce for Toys”R”Us and Babies”R”Us in the United Kingdom.