aussie essence captures the spirit of living in the great land of Australia. From sweating it out on the land, to closing the big deal in the city and catching all the waves in between, we celebrate the diversity of backgrounds we all come from whilst being proud of the aussie culture. Our inspiration comes from grabbing the surfboard and hitting the beach, a chat to the neighbour over the back fence, throwing the footy around in the park, enjoying a BBQ on the weekend, or a night out with mates on the town. Its the love of our amazing landscapes and oceans, harsh and at times unforgiving environments. Our focus is on providing modern, quality and relaxed everyday wear that not only feels good wearing it but looks great on. You don’t have to be an Aussie to have the aussie essence, just wear it proud.