Digital Transformation powered by Information Architecture. TUG is an information architecture consultancy that helps people make significant structural changes to digital products and services. As architects do in the built environment, TUG equips project and product teams with the research, models, diagrams, and prototypes they need to develop good software and deliver high-quality experiences. TUG clients make better decisions and incur less risk because they invest in finding better ways to organize and manage complex systems and information. The Understanding Group -- Making the Complex Clear