The International Copper Association (ICA) is the organization that promotes copper, protects its markets, and defends and sustains its demand as the superior material to effectively address global challenges like electrification, urbanization and digitalization. As the leading authority on copper market intelligence, we are the voice of copper and promote its use and applications on behalf of our members. Through rigorous data-driven scientific research, we ensure the adoption of copper in global industries as the core of a wide variety of products, innovations and solutions. By developing and implementing a comprehensive sustainability product positioning strategy—covering aspects like carbon footprint and circularity—we actively defend and sustain copper demand. Ultimately, our mission is to ensure that copper continues to be the material of choice for a sustainable future.