We love and live innovation in toys! We partner with tier 1 licensed brands and we work until our brains hurt to deliver toys that are really innovative, on brand and in universe - always. We also create innovative platform product brands of our own and overlay them with on trend licensed brands. Our innovative tech-toys are sold in major retailers around the world from Hamleys in London to Walmart in Arkansas. In February 2020 we won the global 'Toy of The Year' (TOTY) innovation award for our Harry potter Invisibility Cloak and now we are on a mission to launch a patented sustainable ‘Back to Earth’ plastic in toys.