We’re a 110 year old company focused on why clients print rather than what they print. We march to the slogan “Reinvent Print.” At Hudson Printing the reinvention of print is less about the tools and more about how we think. There are so many options for solving client communication objectives today it’s easy to get hung up in the weeds. Truthfully, the tools should matter only to us. Our focus needs to be…and is all about client objectives. If that is our thought process, the tools and workflow will become apparent. Clients drive innovation, investment, direction and necessary skill sets. Technology is a response, not a cause. It doesn’t create vision; it provides a path. Technology enables progress. Print, combined with digital connectivity makes instant responses possible. Today, audiences can receive a printed piece in the mail. It can be a publication, catalog, direct mailer or a donation request. As the piece does its job the receiver can step to a computer or pick up their smartphone and respond. Activity can be instant. That’s Power. We think this makes it an exciting time to be in print. If we’re honest, we can say yes to more than we ever have before. So much is possible. Printing can be more personal but it can also be more informed. We know more about audiences and we can share what works. Working as strategy partners with clients, we can help them be more successful and their communication dollar more effective. Learn more about Hudson Printing at www.hudsonprinting.com.