Argenta Cerámica has been gradually developing its own identity, positioning it self worldwide in a prominent position in the current ceramic scenario. It all began in 1999 as a young, dynamic business adventure with the dream of developing a different ceramic concept to the existing at the time, and people friendly. The #Friendlytile concept gave birth to a long-standing project in which we wanted to share ideas and be closer to you. Talking about ceramics, working with people for people, at a time when the brand’s values were becoming humanised to bring about more direct, lively and real communication.