It’s hard being human. There are step counts to smash, fruit and veg quotas to hit, skinny jeans to fit into, and pets to feed. All of this while being a good friend/partner/parent, maintaining a thriving social life, killing it at work, and staying sane. Your wearable device helps, but there’s a gap between what it can help you achieve and the person you have the potential to be. Which is why HeadUp exists: we're here to bridge that gap. Each time you open the HeadUp app, you’ll be able to see in real time, where you are, where you need to be, and the steps in between. Just like the dashboard of your car tells you when the fuel tank is empty, or the engine needs oil, or whatever cars need (it’s a mystery to us), your dashboard will tell you what you need to do to improve your health. We’ll go beyond your wearable device to learn about your moods, stress levels, eating habits and much more – and combine what we find with what your device tells us. We’ll paint a clear picture of, well, you, and identify the areas of your health that need lovin’. Then we’ll feed this information into your dashboard in the form of personal, actionable insights, so that you can make the changes you need to live the life you want.