Lemma Technologies and AdSparc have formed a Joint Venture for ANZ and the US/CA markets to bring a purpose built programmatic DOOH technology that truly is automated from end to end. Lemma was founded by some of the pioneering core technology team that built PubMatic a decade ago. They are pioneering the DOOH programmatic space in APAC and already have over 25K screens live across 4 countries. AdSparc and Sparcmedia were the first pioneers in APAC into the Ad exchange space in 2008. Partnering with Lemma Technologies AdSparc brings a wealth of experience working with advertisers and publishers in the programmatic ecosystem globally and will focus on bringing the programmatic opportunity to DOOH screen holders, networks and agencies in ANZ and in the US. Our offering: True Programmatic + Audience measurement for DOOH via beacon technology (Wifi and Bluetooth). Digital screens and advertisers connected to central cloud based Lemma. IAB compliant protocol – Connected to programmatic advertising ecosystem. Beacons collect Audience data using IoT technologies - Big Data back-end processes data and creates Audience segments - can then be re-targeted via standard display, mobile, app etc. Lemma's DOOH Media can be directly bought through standard platforms like DV360, AppNexus, MediaMath, PubMatic and Rubicon project or via the Lemma DSP. A true ad exchange - both buy side (DOOH + all other media - CTV, desktop/Mobile/App) and supply side (DOOH screens only). Full white labeling options. In the news: Lemma powered the APAC’s first Programmatic campaign for DOOH through Google DV360: https://www.thedrum.com/news/2019/01/09/sbi-life-insurance-invests-programmatic-ooh-bridge-online-and-offline-india Rubicon and Lemma partnership: https://www.adobomagazine.com/global-news/brand-business-rubicon-project-partners-with-aircast-and-lemma-technologies-to-deliver-premium-digital-out-of-home-campaigns/