The Premium Cycling Apparel is now accessible to all Handcrafted in Italy, honestly priced Men's and Women's Premium Cycling Apparel CYCLING PASSION Throughout history Italy has had, and still have, a burning passion for cycling. This passion, and its virtues, is what forms the very essence of La Passione. Our historic cycling roots, major Grand Tours and global cast of cycling characters is what inspire us even today. These proud traditions we blend with the latest advanced performance materials to create beautiful, timeless products for you to feel more comfortable, performing better and enjoy your ride without faltering on style or aesthetics. COMMITTED TO QUALITY Whatever the season - we remain committed to quality. Our products are manufactured in the finest qualities by skilled specialists in the North of Italy. We manufacture with the highest expertise in the field of cycling apparel production. A lot of research and development goes into our collection for you to feel comfortable when using our products. We use the same superior materials and techniques used by other well known high-end cycling apparel brands. These materials, techniques and quality standards characterizes the proud passion and tradition of Italian cycling apparel craftsmanship. MORAL FIBER At La Passione we produce and manufacture with a clean conscience. We strive to pay particular attention to environmental sustainability. We thoroughly believe it is our responsibility to ensure the material, its origin and production facilities upholds the same high standards for environmental consciousness as we do. We demand the same high standards in labor practices and conditions as we do in our products.