1995. Gabriele Gresta founds Bibop Research Int, a cross-media agency that creates interactive formats. 1999. Telecomitalia acquires 40 % of Bibop Research Int, one of the most successful case history of the New Economy. 2002. The company develops “MyCast”, a video-participative technology that allows publishers to manage their community across multimedia platforms and displays. 2003. Gabriele Gresta founds the Digital Magics Group with other partners, an incubator specialised in the production of interactive contents and unique advertising formats for some of the most important telcos and broadcasters in Italy. Bibop Research Int. becomes a business unit of the group. 2009. Bibop Research Int. spins off from the Digital Magics Group and becomes an independent company. Bibop Research Int, becomes Bibop S.p.A. 2010. Brainspark plc, a fast growing international investment company, acquires part of the Bibop company. This will now allow Bibop to develop further its operations abroad.