A special energy runs through the whole Lamborghini family and its history: the power of the challenge. Like his father Ferruccio challenged the automotive world in 1963, Tonino has been challenging the world of style and luxury since 1981, when he founded his Lifestyle Experience Brands Tonino Lamborghini and By Tonino Lamborghini. The Italian entrepreneur has taken inspiration from his family heritage and his vast experience in mechanical and automotive engineering to develop two new brands with a wide range of luxury design products including: watches, eyewear, mobile phones, perfumes, furniture, clothing, sports & free-time accessories, golf carts, signature beverage, 5-star boutique hotels, real estate projects, lounges, restaurants and cafés. Like his father in the '50-‘60s, Tonino Lamborghini’s challenge has been to succeed in different product categories and markets since 1981. Still today his brands are addressed to all those who see in Tonino Lamborghini and By Tonino Lamborghini products the ideal continuation of their lifestyle. A life where it is not enough to be or to compete. A life, on the contrary, voted to break the classical schemes, to overcome the banal and the ordinary. A life dedicated to realize something unexpected, unconventional and uncompromising. This is the spirit and the strong passion behind Tonino Lamborghini’s brands. Clients, partners, distributors, all accept the challenge: to always be a step forward, like the Miura “Charging Bull”. It is impossible to separate the story of the Lamborghini family and companies from the image of the Miura “Charging Bull”. It incarnates the strength and energy to create, to design and to innovate. For over 35 years, Mr. Tonino Lamborghini has been conquering different markets and sectors thanks to his vitality, passion and eclecticism. He has created two new brands always in action, innovative, timeless, strong and audacious. Website: www.lamborghini.it