STRAT7 Bonamy Finch is a data science, AI and segmentation consultancy. We use data, insights and proprietary technology to create customer-centric strategies that drive real business impact. Bonamy Finch is part of STRAT7, a global strategic insight and customer analytics group specialising in customer-centric growth. STRAT7 helps global brands understand, predict and act on change through technology-powered data and insight solutions. Bonamy Finch's specialisms include: 1. AI Unstructured Data Analytics: Reveal and size pain-points, conversation themes and trends from text and imagery. 2. Analytics Consultancy: Solve your data driven insight challenges, however large or small. 3. CRM Optimisation: Use machine learning to personalise offerings and communications, and to enhance touchpoint relevance. 4. Market Growth Drivers: Make market predictions from a variety of data sources to inform investment decisions. 5. Product & Service Optimisation: Use advanced analytics to fine tune your product or service features, prices, promotions, and messaging. 6. Segmentation: Tailor brands, products and communications to current and prospective customers.