BlackSheep is the first european venture capital fund, managed by EUREKA! Venture SGR (over 100M€ AUM), with an entrepreneurial background that invests in MadTech, namely high potential technology-based companies focused on AI, Big Data, Automation and its b2b applications for the Marketing & Advertising industry, from seed to Round B and other early stages. We are witnessing a big discontinuty: the marketing & communication services market is one of the biggest and less automated industry in the world. In the next 10 years it will be completely rewritten both by the explosion of the artificial intelligence, big data, business process automation technologies and the continuous changing in privacy laws. We have a clear vision about: marketing agencies, consulting firms and tech players are converging in the same competitive arena, but despite the efforts the final result for marketers is too expensive, too complicated, too slow and privacy unfit. We believe the marketing provider of the future is a software: automated, intelligent, easy. Made by humans, and led by humans. We have the mission to invest in companies based on AI, Big Data and RPA (namely robotic process automation) which are developing next generation saas solutions that enable brands to plan, orchestrate, and optimize personalized marketing actions, in a explicit consumer’s consent framework. Europe is our playground.