WHIP Srl was founded in 2016 by Gioele Meoni, Alessandro Veracchi, Andrea Veracchi, and Eros Verderio. WHIP created and patented a data fusion algorithm that can gather high level metrics for action sports through common consumer devices, such as mobile phones and action cameras. The core of WHIP relies in developing and distributing off-road sport technologies to consumers and businesses. WHIP's flagship product is WHIP LIVE, a mobile app for off-road sports enthusiasts that can be downloaded on the iOS App store and Android play store. The company also offers highly competitive safety services to organizing committees of mountain bike and moto enduro events on a global scale. WHIP develops and distributes off-road sport technology to consumers and businesses. The company created and patented a data fusion algorithm that can gather high level metrics for action sports through common consumer devices, such as mobile phones and action cameras. The flagship product of WHIP is the app WHIP LIVE, the ultimate performance tracker and social network for off-road sports enthusiasts. The app processes raw data collected by different sensors of consumer devices into advanced metrics and paths specific for off-road sports. WHIP LIVE analyzes from 4 to 20 times more data points than other common tracking apps. The functions of WHIP LIVE are: - Live tracking - Performance review - Safety Tracking (Share your live location) - Search Engine for Off-Road Routes - Off-road Navigation - Social Network for Riders WHIP offers services for safety and navigation to organizing committees of mountain bike and off-road competitions or events. This service is high-quality and delivered at a much lower cost than the competitors.