Emerging Media UK (EM) was setup in 2009 with the aim to provide highly accurate, high quality and responsive data. EM provide hot real time data to over 50 of the UK's leading brands and are unlike any other lead generation or data company. Emerging Media(EM) supplies customers who are looking to try or buy a product imminently. The fundamental difference of EM is that the leads provided are hot and convert at an average of 40%, compared to 2% which is common among other suppliers. The magic is in the process. All leads initially generated go through an interest funnel, our advanced analysis tool which is based on our own in house proprietary technology assists us in finding people with a high propensity to buy. Though our system we are able to identify customers that are serious about purchasing a specific product. Another major problem with data in the market that we have worked on resolving is the contact ratio. Most data purchasers will accept that it will not be possible to speak to a sizable section of the data set, we believe it does not have to be like this. All the data we supply has been vetted. We ensure every lead is spoken to at least once. Through speaking to the lead we can provide assurity that the phone number works, it is answered, the correct person is at the end of the phone, they have understood your product/service, and they are genuinely interested in buying your product saving you hundreds & hundreds of hours of call center time.