PT Serasi Autoraya (SERA) which is a subsidiary of PT. Astra International Tbk, presents to provide solutions for developing corporations in Indonesia.
With more than 34 years of experience, SERA continues to grow and transform, from a car rental services company to a transportation solution services, pre-owned car sales , and logistics services company.
SERA is now operating three business lines, namely integrated transportation solution service through TRAC – Astra Rent a Car and then pre-owned car sales business through IBID-Balai Lelang Serasi, while for logistics services is through SELOG.
Vision :
To be a highly innovative and reputable company through sustainable growth, human capital development and product development, along with high commitment to ethics and safety culture.
Mission :
To pursue optimum customer satisfaction by providing the best solution in transportation services, pre-owned car sales, and logistics services.