ecoAmerica grows the base of popular support for climate solutions in America with research-driven marketing, partnerships, and national programs that connect with Americans' core values to bring about and support change in personal and civic choices and behaviors. APPROACH: We employ deep and predictive consumer research that tells us which Americans are ready to move on our issues, and how we can activate them. We then design programs with partners in other sectors who will effectively reach and motivate the many sectors, regions, cultures ad values that make up mainstream America. Finally, we catalyze national engagement programs, that inspire participation to transform how Americans live, work, pray, and play. The result is a measurable and lasting increase in awareness, understanding and action among the engaged audience. IMPACT: Our programs catalyze permanent, measurable results in targeted groups of 10 million or more mainstream Americans. Our business model has a track record of proven success for the environment, our cross-sector partners, and for Americans.