Digital Publishing House specialized in the creation of Art Appbooks for Children. A new learning experience for Digital Natives. ART AND CREATIVITY FOR CHILDREN We explore the didactical potential of new technologies to provide Digital Natives with a new learning experience, an innovative way to learn about art history and to stimulate their creativity, through their tablet and the direct interaction with art pieces. HANDCRAFT APPROACH ACROSS OLD MEDIA AND NEW MEDIA We adopt a handcraft approach, merging the use of digital technologies with the warm feeling of the manual sign of traditional illustration, old fashioned animation, original storytelling and acoustic music, to create a magic experience through the poetry of the art pieces and to encourage imagination and creativity. MUSEUMS AND DIDACTICAL EXPERIENCE ENHANCEMENT Our app design can enhance the experience of visitors of museums and expositions, through the implementation of site-specific interactivities and augmented reality features that can deliver an enriched experience to the whole family. Group didactical experience in schools and education environments can also be enhanced through the support of our app design, to promote collaborative creativity and to convey art-specific didactical content.