Since laying its roots in 1989, Diffusion has evolved from a single independent store to a multi-brand mainstay with six stores. We have gained a loyal following both locally and nationally through our carefully curated collections, whether it’s handpicked heritage, haute couture or choice contemporary streetwear. Our catalogue appeals to a diverse clientele including ranges for men, women and children, complete with an international presence via our diffusiononline.co.uk website. Despite the challenges of the ever-changing retail climate, Diffusion continues to adapt and thrive yet not lose the principles that the company’s foundations were built upon.