Too many companies start podcasts without a clear goal or idea of how they will integrate into their businesses in mind. This means that too many companies stop podcasting before they have a chance to realize its value, and see all of the considerable benefits that can come from it! The trick is to understand what you need a podcast to do for you, then design one that will do it effectively. That's what we do at One Stone Creative. Over more than 5 years of producing podcasts for businesses and business owners, we've identified 4 key podcast archetypes which we call the Business Podcast Blueprints. Your highest level goal in podcasting dictates your blueprint, and then you can use it to create a show that helps you make measurable progress in multiple business areas. Whether you want a podcast that helps you build new relationships, engages an audience you already have, establishes you as a thought leader, or acts as a flywheel of fresh content, One Stone Creative brings years of experience in audio and marketing to taking the bulk of the work off of your shoulders, so you can focus on making great content and seeing great results. Company podcasts have unique needs, and unique opportunities - let us help you make the most of them.