History Will Be Kind (HWBK) is a unique breed of agency, operating at the intersection of creativity, communications & innovation. Since 2014, HWBK has disrupted the agency landscape with an evolving offer and trademark approach. We’re audience-centric, channel agnostic and data-driven, bringing together a startup’s agility with a big agency’s capabilities. Our team is made up of a diverse mix of creatives, strategists, writers, PR experts, influencer pros, digital marketing and social gurus, all united by one goal – to create moments in history for our clients. From best in class earned media campaigns to influencer-led movements, custom publications, rich content campaigns, performance-driven social marketing and always on communications hubs, we have an amazing portfolio of work, and results, across sectors. This is underpinned by dynamic client partnerships with the likes of Google, ICC Sydney, The McGrath Foundation, Etihad Airways, Celebrity Cruises, Webjet, PetSure, Little Moons, Sharesies, Randstad and more, with strong industry-wide recognition for our work, our people and agency. One of the nation’s most awarded independent communications agencies, we’ve been credited with 100+ accolades, including: Campaign Asia Boutique Agency of the Year (2022 & 2021), Holmes Report Consumer Consultancy of the Year (2021, 2018 & 2017), PR Asia Boutique PR Consultancy of the Year (2019), B&T PR Agency of the Year (2018), AdNews PR Agency of the Year (2017), CommsCon Midsize PR Agency of the Year (2017 & 2016), alongside being named in the Cannes Lions Global Creativity Report as one of the top 20 independent agencies (2018). HWBK is proudly part of the Deepend Group, an independent consultancy collective fluent in the ever-changing innovation, digital and technology landscape. We work across Digital (Deepend), Communications & Content (History Will Be Kind) and Innovation (How To Impact). “History will be kind to me for I intend to write it.” - Winston Churchill