Books are utterly intriguing characters. They tell stories, share knowledge, make arguments, and they fondle, poke and jab our feelings. Yet, on the Internet, they come across as shy, reserved, even bland, types. There is untapped vitality in even the peppiest of books, and we know you can do much better than the typical «cover, blurbs, reviews» types of communications. What’s more, we have an approach that will allow you to do dramatically more. We’ll help you find, recast, and augment content and context, and use it to significantly drive discoverability, perceived value, customer gratification, innovation, and -ultimately- sales of the book. In the end you get a contextual prism that becomes your book's gregarious doppelgänger; it teases and excites long before publication, eloquently shines upon launch, and has staying power deep into maturity (ah yes, life in the backlist).