Emsons is a specialist regional (Middle East & North Africa) distributor of goods in the Toys and Sporting Goods segment. Key Brands represented by the company include Melissa & Doug, Playmobil, Ravensburger among others. Within Sporting Goods, Emsons represents Spartan, Yvolution, Schwinn, Mongoose, GT, Cannondale. Emsons also operates UAE's flagship Cannondale store by the name The Cyclery.