Simplicity believe that successful Loyalty programmes will encourage customers to buy one more thing, shop one more time, or stay for longer. In order to do this it is essential that the messages customers receive are relevant and meaningful to them, on a personal level. As media becomes increasingly intrusive in people’s lives and customers become more intolerant of irrelevant marketing, there are fewer and fewer chances to get the right messages to the right person at the right time. If any of these variables are wrong, the consequences can be highly impactful on how your customer views your communications and ultimately your brand. If you get it right however, it can be a pivotal way to acquire, grow and ultimately lock in long term customer loyalty. Inspired by a generation of loyalty and CRM systems that were either so sophisticated they intimidated their users, or so simple they were unable to manage the complexity of customer relationships. It is our intention to help our clients introduce solutions that are simple and smart.