Modern communications is empowered by science. Communications teams draw on diverse skill sets with an increasing number of people working in the field with knowledge and skills in psychology, data analytics, mathematics and technology. This is all important and enabling, but ultimately great communication is still about crafting language that makes your story meaningful and relevant for your audience. Corporate double-speak and obscurity just don’t cut through the clutter in a crowded 24/7 marketplace. It’s time to put Verbology to work to bring your story to life.