Creating shared value We see ourselves as pioneers in applying the circular economy approach. We work hard on improving the quality of the products we sell to our end clients and adjusting them to their needs, increasing product diversity and streamlining the manufacturing process, and improving the integration between our fields of work. The business focus in the circular economy model helps us to meet the increasing demand in the recycled cardboard-based packaging market while realizing the potential in the value chain. Our activity serves the end client twice: once when we collect the cardboard and paper waste for recycling and again when we turn the cardboard and paper waste into cardboard packages used by that same client. Our group’s activity is the biggest of its kind in Israel, and it is a source of employment to about 1500 workers and hundreds of providers, contractors, and sub-contractors. The group has several subsidiaries working together and separately to realize the business potential: Infinya Recycling – the top largest waste collection and recycling company in Israel Cardboard paper rolls – manufacturer of brown paper rolls made from 100% recycled raw material Infinya Packaging – the top largest corrugators and package manufacturer in Israel Printing & Writing paper – the only white paper manufacturer in Israel Graffiti – provides office supply to thousands of select businesses