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Genell Hoechstetter
Creative Director at Art Processors
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Work Experience
Creative Director
Sep 2023 - Present · 1 years and 3 months
Board Member
Jan 2023 - Present · 1 years and 11 months
Senior Creative Director
Dec 2019 - Aug 2023 · 3 years and 8 months
Company Details
51-200 Employees
Art Processors is a global experiential design and technology company. We partner with cultural and tourism organisations to invent new realities of human experience. We offer specialist interactive media and exhibition design services that set a new standard for immersive storytelling, alongside a technology platform that makes it easy to deliver, benchmark and continually improve experiences. Art Processors began in 2011 with a mission: to change the way a museum could look and feel at the Museum of Old and New Art (Mona). We sought to democratise the experience; to create new ways of storytelling, no wall labels or scholarly rhetoric. When we started out, the technology we needed didn’t exist, so we invented it. Ten years on, we’re still inventing—dreaming up new ways of storytelling, adding new ways of doing things to our technology platform, and forging new partnerships. Understanding and continually exploring the unification of experiential design and technology is critical to everything we do. So too is ensuring we have a positive impact on the people who visit the organisations we partner with—it’s why we do what we do. Our ‘special sauce’ is our multidisciplinary team. We are artists, strategists, engineers and scientists skilled at harmonising people, place, technology and storytelling to create experiences that resonate with audiences. We believe anything is possible and if it doesn’t exist we invent it.
Year Founded
2011
Social Media
LinkedinFacebookTwitter
Industry
Design Services
HQ Location
99 Rokeby St Collingwood, Victoria 3066, AU
Keywords
Experience DesignIndoor LocationVisitor ExperienceSpatial Audio ToursContent DeliveryMobile GuidesBluetooth BeaconsExhibition designContent creationAugmented reality
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