Badiani was born in 1932 in a special city: Florence, which is an icon and heritage of beauty all over the world, craftsmanship and creative genius. The Brand draws strength from this legacy. Badiani is one of the most famous gelato producers in the world and first and foremost a gelato shop in which every taste is carefully studied by an Award-Winning creative genius: Paolo Pomposi. From Florence to the world, to become the finest gelato brand inspiring people with the taste of freshly made artisan products. With two shops in Florence, Badiani expanded first to the UK in 2015 where now counts 9 stores and to Barcelona in 2022.