Our creative research projects connect organisations with the lives and experiences of their customers. This helps our clients to innovate their service offering, making it more valuable for both their customers and their business. Our projects generate rich, visually illustrated and engaging materials, that bring real people into the heart of service innovation processes. In contrast to traditional market-research, our work usually evolves around a deep dive into better understanding certain needs and behaviours, rather than a broad sweep of market-wide percentages and statistics. The materials from the ethnographic field research present rich insights into people’s everyday lives, and thereby get to the heart of what defines their service experience. STBY is based in London and Amsterdam. Since 2003 we have been one of the leading pioneers in the fields of design research and service design.