Trading Destination Incorporation “SMART & AFFORDABLE BODY ACCESSORIES” SABAR’S, a brand of Trading Destination Inc., spearheaded by Ms. Geeta Ahuja, a jewelry designer, out of sheer passion for fashion jewellery and accessories. SABAR’S now designs, manufactures & retails high quality fashion jewelry for women. YEAR 2000 In year 2000, Ms. Geeta started exporting her designer jewelry under company “Trading Destination Inc.” And by God’s grace and efforts of the team, “Trading Destination Inc.” had name established in International market. By year 2005, “Trading Destination Inc.” was exporting our jewelry to – Middle East, Africa, Europe and USA. YEAR 2005 Then in Year 2005, “SABAR’S” Brand was launched in Domestic Market since the market was booming at that time and people in India had started spending money on their lifestyle. It was the time, when Indian consumer was changing their mind and seeing jewelry not only as an investment but also as a fashion statement. People had started showing their interest in fashion jewelry and were demanding fashion jewelry with high quality at reasonable prices, to include in their wardrobe and day to day wearing. Brand offered an eclectic range of Designer Fashion jewelry items like Earrings, Necklaces, Bangles, Bracelets, Finger Rings, Nose Pins, Maang Tikka, Anklets, Toe Rings, Waist Belts, Hair Accessories, Kids Accessories, CZ Jewellery etc. YEAR 2009 Then, The company opened its first outlet in National Capital region (NCR) in year 2009. The company has a retail outlet in Crown Interiorz Mall, Faridabad with stocking and warehouse in company owned facility in central market, Lajpat Nagar, New Delhi. Current business operations are headquartered in Lajpat Nagar, New Delhi. YEAR 2012 SABAR’S ventured into its project of franchising its retail model, thus tapping the business opportunity on a whole. SABAR’S is a specialty retail concept offering “SMART AND AFFORDABLE BODY ACCESSORIES” to Indian women across all age groups. The product mix includes Traditional Jewellery, Handicraft Jewellery, Kids Jewellery and Fashion accessories. SABAR’S ENVISION TO FOLLOW AN AGGRESSIVE BUT SUSTAINABLE EXPANSION THROUGH FRANCHISING AND AIMS TO BE A NATIONAL BRAND.