Eyewear is our great passion. Continuous Research & Development is our soul. Superb craftsmanship is our heritage. Top-quality products are our pride. Since our founding in 1956 as a manufacturer of optical spare parts, CHARMANT Group has endeavored to create top-quality, state-of-the-art eyewear, thereby maximizing the satisfaction and well-being of our customers. High Quality - CHARMANT Group continuously seeks the highest quality, not only in the eyewear itself, but also in the choice of materials, production and service. Innovation - Continuous developments and the optimization of our own technology have made CHARMANT Group what it is today: a worldwide renowned synonym for titanium frames. Honesty - Following a strict philosophy towards honest pricing, we make our high-quality standard affordable in the market. Brand Identity - Our success lies in the company’s dedication to ensuring individual brand identities for our House and License brands - making them unique and recognizable in the market. Reliability – We keep our promise of perfection and dedicated service to our customers, while focusing on their aspirations and requirements. Partnership - Our utmost goal is the cultivation of excellent relationships with our customers, business partners and stakeholders.