The company is founded by industry veterans who collectively have more than 50 years of experience in the BFSI sector. Problem we identified: The three main stakeholders in the Life Insurance Market, namely policy owners, insurance companies, and insurance agents, face challenges that are unique to each of them but are interconnected. A policyholder is faced with the dilemma of continuing the policy during financially difficult times, forcing them to discontinue or surrender it, resulting in a loss of both protection and value. Because of the lower 'persistency,' this mid-term policy termination has an impact on the Insurance company's profitability. Simultaneously, an insurance agent loses his renewal income, threatening his livelihood. Value Proposition/ Solution brought by The Policy Exchange: The Policy Exchange proposes to solve this problem by bridging the gap between the troubled policyholder who is unable to pay the renewal premium and the investor looking to invest in a safe instrument with relatively high returns. Our one-of-a-kind platform, which is available to investors, agents, and policyholders alike, is a database and transaction work-flow of preowned policies that assists both ends in getting the best deal possible. Through our platform, a policyholder can assign his or her policy to an investor, who will not only pay the surrender value to the policyholder, but will also pay the insurance company's future renewal premiums. In this case, the investor receives the full maturity amount and policy benefits. This ensures that the policyholder's life protection continues even after the policy is encashed, and that the investor meets his or her investment goals with guaranteed high returns. The insurance companies and their agents are also pleased that the policy is still in effect.