We're building India's Innerwear and Loungewear Ecosystem. We're a made-in-India brand, focused on sustainable fashion; therefore, our entire product range across all the categories is manufactured by Indian Artisans without cruelty. Being a DTC brand, we deliver the products straight from our manufacturing house to the customers, cutting off the intermediaries, and allowing us to prioritize our customers' dynamic needs and their pockets. Our customer-oriented approach has helped us to stand out as one of the most-loved lifestyle fashion brands in India. With a clear vision and solution-oriented mindset, we're committed to creating an unprecedented experience not only for our customers but for everyone who was, is, and will be associated with our organization. With sustained effort and a strong team, we’ve been able to create and maintain our position not only as one of the leading fashion brands in India but also as a Digital Organization that has touched the hearts of Millennials and Gen Z with its digital magazine (ZeroKaata Studio), social media networking, and Internship program. Founded by Gaurav Gambhir (ex Conde Nast-India, and Co-Founder-Ease Your Biz), our organization incorporates value-driven practices; thereby, creating a healthy work environment that inspires innovation, honesty, and creativity.