APS Legal & Associates is one of the most widely recognised and trusted brands in the Will Writing and Estate Planning Profession. Since being acquired by Simply Biz in 2014, a large company offering support to over 10,000 Financial Advisers, we have more resource than ever for both our in-house staff and Associates. As well as being able to offer more training and mentoring, it also gives Associates peace of mind that we are a company with a solid foundation and bright future. As one of the largest members of the IPW (Institute of Professional Will Writers), and with 530 qualified Associates across the country, our approach in a traditionally fragmented industry has allowed us to build a strong brand name with rapidly increasing recognition. All of our ‘in house’ staff are full IPW members, with the Senior Staff also being STEP qualified, and our Associates are Associate IPW members and follow the Trading Standards Institute approved code of practice. Our proposition allows Adviser firms to offer Will Writing and Estate Planning Services directly to their clients – we operate as back office support service allowing Advisers to white label products and provide legal services (including probate) directly to their clients. There is also the opportunity for looking to begin a business solely around estate planning and Will Writing. Probate in particular opens up new income opportunities and a new business audience through access to Executors, Trustees and Beneficiaries with their new found wealth.