C-Max Consulting was born from a belief that businesses can grow and be profitable without losing their soul. Being a successful business doesn't have to come at the expense of ethics - if your business wins, it doesn't mean that your client loses. With over 20 years experience of sales and business management, C-Max is passionate about seeing businesses grow and improve. Sales, done well, is an honourable profession. Its should not be simply an exercise in persuasion or coercion. Ethical selling is essential, not only to the immediate goal of securing a deal today, but also to ensuring that your relationship with your client lasts into the future and helps you get more business through the strength of your reputation.