Since its establishment in 1854, Telecom Egypt has played a pivotal role in driving growth within the local ICT market capitalizing on its vast infrastructure, which is one of the largest in the region. Its vast domestic and international infrastructure has helped it serve various customer groups including consumers, enterprises, domestic and international carriers. Through its five business units Telecom Egypt boasts a consolidated top-line of EGP 22.8bn. In September 2017, Telecom Egypt introduced its new retail brand “WE” with the launch of its mobile services. In a year from launch, “WE” offered the market’s first fully integrated bundle combining all of its consumer services fixed and mobile, voice and data in one bill taking its first step towards full convergence and demonstrating its agility as a key player in the telecommunications industry. By end of 2018, Telecom Egypt fixed voice customers grew to 7.9mn of which 5.2mn enjoyed fixed broadband connectivity, while mobile customers reached 3.9mn. Telecom Egypt’s wholesale unit provides infrastructure, transmission and international voice services to local mobile operators and internet service providers. In addition, it provides international carries capacities on one of the largest submarine cable networks in the world.