The Schönbrunn Group comprises the most visited attractions and programs of Austria’s imperial heritage: Schönbrunn Palace, the Vienna Furniture Museum, the Sisi Museum with the Imperial Apartments and the Silver Collection in the Vienna Hofburg as well as Schloss Hof Estate and Schloss Niederweiden. The Schönbrunn Group is tasked with maintaining and revitalising these cultural properties as well as developing new business areas and new ways of conveying culture. The necessary means for this are entirely derived from self-generated proceeds. The group’s central function and passion is fascinating the audience with the imperial heritage and the world of the Habsburgs, be it directly at the sites of the Schönbrunn Group or via digital contents. The Schönbrunn Group’s sites are leading tourist destinations as well as popular sites for leisure and local recreation.