Base allows you to tap into your company’s most powerful growth engine - your customers. As pioneers of the Customer-Led Growth (CLG) evolution, we deliver a designated customer marketing platform helping B2B organizations create an ongoing and personalized lifecycle engagement with their customer base at scale. By analyzing each customer/user's individual journey in all touchpoints and leveraging insights for engagement - you’re able to engage contextually and increase product adoption, loyalty and acts of advocacy, cross-sell and upsell motions, retention, and feedback at scale.