Jonquil Ridge is a boutique consulting firm specializing in blending market research and market strategy for medical technology clients. We help med tech leaders who know where to play unlock how to win. With 20+ years of experience leading marketing and strategy projects at medical device companies including Medtronic and Boston Scientific, I founded Jonquil Ridge to bring this unique skill set to ventures of all sizes.   Our services include opportunity identification, product/service concept development, and go-to-market strategy development. We are methodology-agnostic, often starting with qualitative interviews, but then following needs for quantitative surveys or data analysis as they appear. A few things that make us unique are our Jonquil Ridge Market Strategy Scorecard, 5 Key Insights in every report, and our Jonquil Ridge Innovation Lab Experience.   Recent projects have included: *Helping a neuromodulation client identify the 5 best commercial opportunities to win out of 20+ potential clinical applications, *Leading a cardiac rhythm management client to create new education and support strategies for a novel digital technology solution, and *Defining voice of customer needs and target market size for a biotech accelerator client in the skin cancer space.