LENSER is the leading marketing and analytics services firm addressing the needs of multichannel merchants, helping them grow sales and maximize profits. Clients’ e-commerce, catalog, and store retail programs are integrated and optimized to assure the highest ROI. LENSER will provide strategic planning, cross-channel database, reporting and analytics, and customer contact management and acquisition using catalog, email, websites, and other media. LENSER has six consulting partners who, prior to joining LENSER, gained extensive experience as CEOs and CMOs of multichannel direct and retail store-based businesses. A seventh partner is an award-winning creative consultant. They are backed up with over 26 professional staff with specific marketing expertise and analytical skills. Specific services include Best Practice Reviews of both web and print marketing programs, Outsourced Circulation Management and Campaign Analysis, Outsourced Email Distribution Management, Creative Consulting and Services, Merge-Purge Services, and LENSER ROI Analytics based on a relational database that houses all client transactions.