Founded in 1999 by Yves Béhar, fuseproject is an award-winning industrial design, digital (UX/UI) design, and branding firm with offices in San Francisco and throughout Europe. The studio takes a long-term, strategic approach to developing and enhancing brands...we create brand-building innovations by developing conceptual narratives and messages that are communicated through a product's experience. We are fostering change, and supporting the evolution of the brands we work with through positioning strategies implemented in industrial design, packaging, graphics, naming, UI and environmental design. Our clients benefit from this approach through our ability to provide a broader view of product design, digital design, and branding. Our breadth of service is both broad and deep, from an integrated branding program, incorporating marketing strategies and communication tactics, to digital experience, to product design.