⚙️ About Noria: Founded in 1997 with the single focus of helping user organizations improve machine reliability through the deployment of best practices in lubrication and oil analysis. For over 20 years, our approach has changed how organizations manage and monitor lubricants for maintaining optimum reliability and safety. We are the trusted advisor to many of the world’s leading organizations. ⚙️ Noria is the market-share leader in its space. Our services are disseminated through world-leading training courses, consulting services, publications, videos and books. Noria’s team of domain experts is unmatched in the field of tribology, lubrication and oil analysis. Its knowledge transfer products and services are available in more than 40 countries and ten different languages. Over 50,000 people have been trained by Noria worldwide. Noria is also the publisher of two flagship trade publications. Machinery Lubrication magazine unites leading technology, best practices, case studies and strategy into a single publication directed towards practitioners. Reliable Plant magazine is a leading online platform for building awareness on advancements and solutions related to Industry 4.0, reliability, plant performance optimization, condition monitoring and asset management. Collectively, Noria’s online platforms attract more than 1 million unique visitors each year. Noria also founded and hosts Reliable Plant Conference & Exhibition, one of the largest user-oriented tradeshows and conferences in our industry. ⚙️ Our mission: We believe that lubrication excellence is a catalyst to remarkable machine reliability. We believe that industry has realized only a fraction of the opportunities that are achievable through lubrication-enabled reliability. Our mission is to inspire change through education by providing tools, resources and expertise so the world can achieve the tremendous potential that lubrication excellence has to offer.