Founded by Dr. G. Clotaire Rapaille, Archetype Discoveries Worldwide has been successfully guiding its clients' interests in Marketing, Brand Positioning, Advertising, and Product Development since 1976. With affiliates in 15 different countries, the Archetype Discoveries Worldwide team brings together a wide range of talents and expertise. Our cross-cultural team speaks 12 languages and operates across the globe. Our goal is to provide you and your organization with the tools to engage your consumers at the fundamental reptilian level. In contrast to traditional marketing research firms, Archetype Discoveries Worldwide uses a unique blend of biology, cultural anthropology and psychology to discover the hidden cultural forces that pre-organize the way people behave toward a product, service or concept.