The gallery presents contemporary modern art in an exciting juxtaposition of the artists autonomy and design. Gallery Helder aims at new artists and designers under the credo ‘promipas’: profession, mission and passion. Profession means a serious approach. The mission is support, accompanying and promotion of the artist. Passion is the necessary impetus in the work. In a modest manor-house in the Zeeheldenkwartier the gallery works on projects in Art & Living. It is art and design in everyday’s life that influence and inspire oneanother. In stead of an industrial space the gallery has an integrated ‘living room’ as exhibition floor. That matches with the wish to present art at a low threshold. The exhibition floor measures some 100 m2. There will be theme exhibitions with a yearly cycle. In an unorthodox way the artist will be presented to the visitors.