2HMforum. is an internationally active market research and consulting company in Mainz. For more than 20 years, we have been accompanying multinational corporations across all industries as well as innovative medium-sized companies and renowned associations on their way to greater success - through emotional customer, member and employee loyalty. An important part of our DNA: the Fan-Principle. Fans, as we know them from sports, culture and entertainment, are faithful, loyal and committed. This fan behavior can also be observed in a business context. With the Fan-Principle, companies can systematically apply the mechanisms of fan relationships in their relationship management and thus turn their customers and employees into fans. A close connection to the Institute of Journalism (IfP) at the Johannes Gutenberg University in Mainz stands for topicality and innovation with regard to the research models and techniques used. Part of our team is, in addition to the core team of around 50 people in the Dean-Laist-Strasse in Mainz: - the F.A.Z. Institute as a strategic partner, - the survey company TeleMatrix, - the digital agency for customer-binding communication, 2HM Business-Services GmbH, - our scientific advisory board. Together, with all our expertise, we are demonstrably ensuring greater business success.