Beginning in 1977, vivid rainbow colors dyes were one of the first products to be sold at Tish & Snooky's original Manic Panic® boutique on St. Mark’s Place. In the 90s, due to heightened demand, distribution of our products expanded tremendously. Since that time, the High Priestesses of Hair Color™ have worked continuously to make sure our Manic Panic® formula remains the best on the market by listening to customer feedback and staying ahead of the trends by starting them! In 2005, Manic Panic® introduced the Amplified semi permanent hair dye formula for Dye Hards™ that were looking for an even longer lasting formula. Manic Panic® can guarantee that our products are the best on the market as the dyes continue to be tested and quality-controlled by in-house staff – which includes Tish and Snooky to this day! Manic Panic® guarantees all of our ingredients and all our supplier's ingredients are both Vegan & Cruelty-Free, as accredited by PETA®! Tested On Celebrities, Not Animals® is our motto! Often imitated, but never duplicated because Manic Panic isn’t just a brand, it’s a lifestyle! As Tish and Snooky always say, we don’t just sell it, we live it!