Synesia was born in 2005 from the thirty-year experience of Béatrice Ferrari, the most significant voice of the brand naming in Italy. Our consultancy is addressed to anyone who wants to solve a brand naming issue with criterion, taking the opportunity to optimize the value of their brand. Our offer concerns the identification of each type of commercial name, both names intended for the local market and names intended for the global market. We invite you to approach naming from a much more strategic rather than just creative perspective: reflecting better on the objectives of brand naming in the long term allows to facilitate all the subsequent creative, selective, graphic and communicative developments of names. Our consultants remain in close contact with the client through a personalized path, the Naming DESC, designed to better understand the specific expectations and give the necessary tools for a well thought-out, fair and effective name choice.