The Franchise Association of Southern Africa (FASA) is a trade association for franchisors, franchisees and the professional organizations that service the franchise industry. Its aim is to develop and safeguard the business environment for ethical franchising in South Africa. FASA is the only recognized representative body of the rapidly growing franchise industry. FASA's criteria for membership conform to international best practices and are acknowledged by government and the public at large. FASA is a full member of the World Franchise Council.