SHR Group is the leading provider of innovative and intelligent technology solutions for the hospitality industry. With a focus on driving revenue and enhancing guest experiences, we offer a comprehensive suite of tools and services designed to help hotels and resorts optimize their operations, understand their guests more and increase profitability. Headquartered in Houston, we are a global business with offices in Barcelona, Singapore and Limerick. Allora.ai, the world’s leading intelligent and integrated hospitality platform, is the flagship product of SHR Group. Allora.ai helps hotels stay always ahead as it leverages the power of AI, with a dynamic suite of hotel management software tools, to deliver real-time pricing recommendations, optimizes hotel inventory distribution, and, in an industry first, provides intuitive guest profile management. With allora.ai’s powerful behavior prediction tools, hotels can respond to individual customer needs in real time allowing them to better understand customer behavior, maximize revenue, increase bookings and reduce their dependence on third-party channels. Alongside allora.ai, we also have SHR Group Hotel Services which focuses on empowering the hospitality industry with award-winning website design and marketing services, and unmatched AI-powered hotel acquisition management and retention solutions. 2022 saw the coming together of Avvio & SHR - each with leading proprietary technology, strong geographical presences in Houston, Barcelona and Limerick, exceptional customer service and fully inclusive corporate cultures. This new business, now known as SHR Group, is a global hotel tech and services provider, which helps hoteliers to maximize revenue by optimizing all aspects of the booking and retention eco-system.